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	August 2010

		We created a heat wave in Durban earlier this month when FHM visited the hot city to shoot an equally hot Roxy Louw for the new FHM TV commercials.

The three ads were created by Idea Engineers' award winning creative director Kevin Kleynhans and have just the right dose of sexy, funny and useful content to perfectly represent this iconic brand. Kevin was ably assisted by the UCM team, including FHM editor Hagen Engler, FHM fashion editor Natasha Jacobs, UCM creative director Erik Verster and UCM senior marketing executive Nico Nel. In true FHM fashion, the popular brand invited fans who were interested to audition for a part in the commercials and the lucky applicants got to hang with FHM (and more importantly Roxy) for the duration of the shoot.

The three commercials are themed around the silly antics guys get up to when trying to catch attention or impress a sexy girl. The first ad started flighting this week and coincides with the September issue of FHM hitting the newsstand. It truly is “a guy thing”!

At heat Towers the heat lipgloss girls got to check out heat ManWatch 2010 winner Christo up close in personal in a hot shoot feature. Christo is auditioning for a couple of TV roles, so watch this space. Remember, you saw him in heat first!

This month FHM hosts the FHM Style & Grooming Awards on 20 August. What makes these awards extra special is that we don’t decide these winners. The FHM brand fans voted for the products they love. Well done to all winners, we’re proud to advertise your brands!






The team behind the new FHM TV commercial campaign is Kevin Kleynhans, Diane Cole, Adelle Jung, Sandy Heath, Natasha Jacobs, Roxy Louw, Hagen Engler, Nico Nel, Gina Myers, Kim Browne and Erik Verster.

FHM Sexiest Woman in the World 2010, presented by Samsung 3D, Roxy Louw will be starring in the sequel of the surfing movie Blue Crush 2. The model, surfer and now actress, who graces the cover and pages of the new September 2010 issue of FHM (on sale now), says that she is absolutely addicted to acting. For more, visit UCM.co.za

		Surf's up in the FHM September issue! FHM September comes blasting onto newsstands with explosive FHM covergirl Roxy Louw. FHM’s Sexiest Woman in South Africa 2010, presented by Samsung 3D, returns to the cover by irresistible popular demand. Her surf-themed shoot is dripping with blonde-bombshell sex appeal. “Supermodels Fell From The Sky” tells the tale of a drug ring of fashion models. We have a comprehensive Oppikoppi guide to SA’s greatest rock festival – this year featuring an FHM stage! We lament the death of the porn industry, celebrate enormous dwarves, interview World Cup hip-hop star K’Naan, mythbust some sex rumours and fire Glocks like gangsters! Plus a monster FHM poster! Five minutes in the freezer! Get the September FHM and find out. You know you want to!

		heat and Christo sitting in a tree! Can you feel it? It’s trying it’s hardest to get here! Ahem, we’re talking about spring... And maybe it’s wishful thinking, but we’re sure that it’s a change in the air that’s got our blood fizzing... Or maybe it’s just that the heat ManWatch 2010 winner has been announced? Yes, indeed! 26-year-old Christo du Plessis from Vanderbijlpark is the superhot guy we’ve been perving over for the last few weeks, and also our fans’ clear favourite! So we’re planning to show you lots more of him... Keep an eye out for yummy shoots, television appearances and even stints on radio for our lucky winner! The best thing? Christo’s single... And looking!

		Brand new FHM.co.za Changes! A change is as good as a holiday, and we here at UCM are all about the changes. We’ve been hard at work working on a brand new FHM website, which we’re looking to unveil in the coming month. With a refreshed design, innovative new advertising options, a reworked social platform for our brand fans and loads more of the great content that guys love, we’re confident it’s going to be a winner!


FHM fans Schalk le Roux and Christopher Howes won themselves the opportunity to meet FHM Sexiest Woman the World 2010 Roxy Louw at the FHM TV commercial shoot, down in Durban.		UCM COO Kim Browne and Idea Engineers Creative Director Kevin Kleynhans on set for the FHM TV commercial shoot.
FHM's hottest model search campaign, FHM Models 2011, teamed up with Tabasco earlier this month. Being extremely innovative, Tabasco also introduced new Hot Zones at cinemas countrywide. Read more about the Tabasco Hot Zones here	It's impossible for any celeb (Shakira in this instance) to come to SA and not be snapped by the all seeing heat news team Andre Neveling and Jessica Levitt. Andre has recently been promoted to heat News Editor and Jessica was promoted to heat Digital News Editor.	Introducing the heat ManWatch 2010 winner Christo du Plessis! For more photos and video of the newest heat hunk, and maybe even win yourself a date with him, visit heat.co.za to see what all the fuss is about.
FHM Calendar model Adeline Mocke swung by the UCM office recently after her 1st round win in the newest season of Idols SA. Adeline stunned judges Gareth Cliff and Randall Abrahams with her deadly combo of beauty and voice. For the full article, visit FHM.co.za		Welcome to Julia Ayerst as she joins the FHM family as the new FHM Art Editor.