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	April 2010

		We’re excited to announce that UCM is the first and only media brand owner in South Africa to list all single issue newsstand and subscription sales figures for all published issues of FHM and heat, since launch!

These figure are unaudited, but can be verified by comparing averages with UCM's Audit Bureau of Circulation audited average circulation figures. Click here for single issue sales figures for FHM and heat.

UCM believes in only claiming and listing actual, real sales to individuals as part of FHM and heat’s ABC circulation figures. No "bulk", free copies, PMIE or other dodgy figures are ever listed for FHM and heat. This approach can be verified over a ten year period for FHM (since launch) and for a six year period for heat (since launch).

UCM therefore only lists core circulation numbers, always delivering credible, quality circulation and circulation information to its advertising partners.

In FHM and heat’s case, core circulation is always 100%.






"A man who is his brand." This is how Shelagh Foster described FHM Editor Hagen Engler in a recent article on The Media Online, also praising UCM as a "forward-thinking bunch". Here Hagen is embracing his brand in the form of some of the FHM Models 2010 Top 10 finalists.

UCM might be extending its platforms into a "UCM News Desk", as was seen at the UCM Management Conference, when UCM marketing team Bronwen Pickford and Nico Nel presented news from the marketing department as two mock news anchors. Definitely not the best acting abilities, but there might be a glimmer of hope.

		It's all good for FHM May! The May FHM comes with double the bombshell sexiness, in the form of “Blonde-on-blonde” covergirls Tayla Davis and Jenna Saras. There’s also TV star Nonhle Thema and Charne Jade Slee, winner of FHM Models 2010. We go on patrol in search of cocaine submarines, we race the sun from Durban to Cape Town and we celebrate the Nutters Of Rock. The funniest comics in the business reveal the Secrets Of Comedy, and we call hoax on The 22 Most Ineffective Things In The World. If you’re keen to spice up your sex life, FHM also reveals How To Talk Dirty and how to make your own sex tape! Also, how Bafana can make the Top 16 at the World Cup! That, plus the greatest fashion, gadgets, interviews and entertainment coverage in the game. And a massive, double-sided FHM poster! It’s all good! So get the May FHM!

		heat Five Star Awards 2010 What do heat readers really like? What are their favourite treats, which brands are they loyal to, and what do they most like to spend money on? This month we get the answers to all those burning questions! The first-ever heat Five Star Awards 2010, will launch on Tuesday, 13 April, as an online survey that’ll also feature in the magazine. Readers will vote for all their favourite stuff in 30-odd categories – from best jeans and best chocolate to best cooldrink and best sunglasses – and we’ll share those results with you six weeks later. Now’s the time to ensure that your brand doesn’t slip their mind…

		Become an FHM Model! For years, FHM has carefully hand-selected candidates for FHM Models and its predecessor, FHM Homegrown Honeys. Our editorial staff have combed through hundreds, if not thousands of entries every year to select a top 100 for the competition. This year, we’re doing things differently, with the launch of FHM ModelBook, FHM’s very own modeling social network. For the first time this April, any aspirant FHM Model can create her own profile on FHM, upload her own pictures, manage her own community of fans and supporters, and in essence, build her brand alongside FHM! The most popular girls on FHM ModelBook will be entered into FHM Models 2011 when the property kicks off later this year. FHM has always been the South African guy’s first port of call for the hottest, freshest new models, but with FHM ModelBook, we’re taking it to a new level! Check out FHM.co.za for more details!


The month of March saw UCM trek all over the country as part of the UCM Advertising Roadshow. The first stop was Cape Town, with Tokara Wine Estate playing host to the an insightful information session, giving industry folk a quick glance into the UCM machine.		UCM CEO Louis Eksteen discussing the importance and possible influence the iPad will have on the magazine world.
heat Editor in Chief Melinda Shaw, showing that it takes quite a bit of skill to blow a vuvuzela, as part of her roadshow presentation.	Kim Browne, UCM COO and Gordon Patterson, MD of Starcom MediaVest Group, pausing to reflect on the day's discussions at the recently held UCM Management Conference.	heat Advertising Sales Director Davlynne Lidbetter was part of the winning soccer team who competed during a gruelling few games at the UCM Management Conference.
Bronwen Pickford, UCM Marketing Manager with Melinda Shaw, heat Editor in Chief and Kim Browne, UCM COO at the Joburg leg of the UCM Advertising Roadshow held at Summerplace.		It's hard to keep the beautiful Sashi Naidoo and FHM Advertising Sales Director Darryl Rahme out of the party pics.