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	February 2010

		So far 2010, has been a bit of a shock. It seems to be going way too fast, Joburg’s seen more rain than I ever remember in January and we just can’t seem to get into a routine. Perhaps that’s because there’s just not going to be anything routine about this year!

It’s 2010, the World Cup is so close now we can almost feel it. FHM is 10 and has recently launched FHM ModelBook and voting for FHM 100 Sexiest has begun. heat celebrates turning 6 and its 300th issue a week after Valentine’s.

I was asked recently what I expect of 2010, and my answer is short and sweet – change. Last night I watched the unveiling of the Apple iPad and although it doesn’t have e-ink and looks like an oversized iPhone – it’s not hard to see that this is going to be the gadget to be seen with in 2010. The tablet is going to change our lives, just like the cellphone and computer before it.

At UCM, we’re excited by change and look forward to helping our advertisers find ground-breaking communication solutions utilising the strength of the brands we represent. Stick with us, we’ll make you famous!






Enjoying which turned out to be a beautiful evening at Germiston Lake are FHM Sports Editor Louis Raubenheimer, UCM COO Kim Browne, heat Advertising Executive Marco Montanari and FHM Advertising Sales Director Darryl Rahme.

heat News Reporter Andre Neveling and Zuraida Jardine take to the sky in the Hyundai Air balloon above Sandton.

		Unmissable March! You gotta see who we found for you this month! The absolutely flawless Regina Dukai graces the cover of March FHM in all her blonde, Hungarian splendour. You won’t be able to resist, but once you’re inside, you’ll find a cornucopia of killer content. We have an expose of corruption in football, a brothel that offers free sex, why your dad thinks you’re a sissy, a Super 14 guide, Eddie Izzard, the FHM Guy Awards and a bear playing ice hockey. Plus! The FHM Models 2010 Top Ten! SA’s hottest new models in full effect, in yet another unmissable FHM!

		A Triple Century for heat! It’s almost Valentine’s Day, and even if some folks grumble “commercial ripoff” – the fact is, no girl wants to feel spare and forgotten. So her BFF heat will make sure she’s entertained as only heat can in the week of hearts and flowers. Whether she’s happily loved up or single and looking for an anti-Valentine’s party she won’t miss heat's Special Valentine’s Issue and neither should you! But that’s not all! heat is also reaching a milestone… our 300th issue is out on 16 Feb! Join us as we look back at the highlights in this special issue. Not bad for the shortest month…

		10 Million votes and counting! FHM Models 2010 Top 10 is now live! FHM’s massive online model search is drawing towards its stunning conclusion with great rapidity, and voting for the final 10 is now open! With nearly 10 million votes cast since the competition kicked off, thousands of pictures and comments from the models and fans alike, this year’s FHM Models represents the biggest online social property FHM has ever launched, bar none! Go check out the final 10 and vote for your favourite!


FHM kicked off 2010 with the annual FHM VLC Night Race held at the Victoria Lake Club at Germiston Lake. Two hundred and thirty canoeists took to the water in this grueling 15km race in final preparation for the Hansa Powerade Dusi Canoe Marathon 2010, which would take place a week later. UCM CEO Louis Eksteen partnered with David Browne, UCM COO Kim Browne's husband, to represent Team FHM.		heat Adverting Sales Director Davlynne Lidbetter gave birth to beautiful baby girl Dannika Mascari Lidbetter-Grant at the end of 2009. A definite heat Lipgloss Girl in the making.
It seems that UCM is doubling up as a baby factory these days. FHM's Special Projects Coordinator Lucinda Human shows off her prospective bundle of joy shortly before going on maternity leave.	heat is glad to welcome back one of its own. Andrea Muller has returned to heat Towers as heat Designer after a few months jet-setting all over Europe. Sunny SA wins yet again!	heat Senior Advertising Sales Executive Nicole McKenzie joins UCM as heat's Cape Town sales representative. Another prodigal daughter in the UCM family.
FHM versus the sun! As absurd as that sounds, team FHM took up the challenge to see if they could get from Durban to Cape Town in the time it takes the sun to rise above the ocean in Durban, until it sets again in Cape Town in their chariot, the infamous FHM Mini. To see who won, check out the story on FHM.co.za		It's FHM 100 Sexiest Women in World time again, and voting for the world's sexiest women has kicked off. Vote for your favourite hottie at FHM 100 Sexiest Women in the World 2010